SureFeed Microchip Pet Feeder Connect - Smart Portion Control
SureFeed Microchip Pet Feeder Connect - Smart Portion Control
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In this review the SureFeed Microchip Pet Feeder Connect is judged on who benefits most and why it stands out. The feeder is best for multi-pet households that need accurate, microchip-restricted feeding and homeowners who want portion control tied to a smartphone app; the single biggest reason to buy is its integrated scales combined with app connectivity, which guide you to the exact portion within 1 g when filling the bowl. Note that the hub is required for the full connected experience and is sold separately.
Key Features
- Microchip access: Only registered pets can open the feeder, which prevents stealing and enforces individual diets in shared homes.
- Integrated scales: The built-in weighing system measures portions to within 1 g so fills are consistent and accurate.
- App connectivity: When paired via the required hub, feeding events and portion data are pushed to the Sure Petcare app for monitoring.
- LED guidance: LEDs show you how much to add while filling the bowl, making it simple to reach the programmed portion size.
- Sealed lid: The lid seals against a neoprene lip to help retain moisture and keep wet or dry food fresher between feeds.
- Dual-bowl detection: The unit reports whether wet or dry food is used when the two half bowls are in place, useful for mixed diets.
Who It's For
The feeder suits owners of multiple pets that need separate diets or who worry about one animal stealing another's food; the microchip access and training modes work well for cats or small dogs with distinct feeding requirements. It is also useful for households that want to log food intake over time and receive push notifications about feeding events.
Those who should look elsewhere include people who do not want to buy a separate hub, or owners of very large dogs who need bigger capacity than the 13.5 fl. oz bowl provides. If constant wireless control without an additional hub is a must, consider a non-connected feeder instead.
Pros & Cons
Pros
- Accurate portion control using integrated scales and LED guidance reduces overfeeding and aids prescription diets.
- Microchip operation reliably prevents cross-feeding in multi-pet homes, improving diet management.
- App connectivity (via hub) logs feeding habits and sends notifications, helping detect changes in intake.
- The sealed lid helps retain moisture, so wet food stays fresher between servings.
Cons
- Full connected features require purchase of the separate hub, adding to the total cost.
- Battery life varies by use; some owners report long life, while others find replacements more often than expected.
Specifications
| Brand | SureFlap |
| Capacity | 13.5 fl. oz |
| Access method | Pet microchip or RFID collar tag |
| Connectivity | Connects to Sure Petcare app via hub (hub sold separately) |
| Portion control | Integrated scales with LED guidance to within 1 g |
| Lid | Seals with neoprene lip to retain moisture |
Our Verdict
The SureFeed Microchip Pet Feeder Connect is a strong choice for multi-pet homes and anyone managing prescription diets, thanks to accurate weighing and microchip-restricted access. It delivers good value for those who will buy the required hub and want app tracking; budget buyers or owners of large dogs should consider alternatives with bigger capacity or built-in connectivity.
Frequently Asked Questions
Does the feeder work without the hub?
The basic microchip access and feeding functions work standalone, but the hub is required to use app features, push data to your smartphone and set portion sizes remotely.
How much food does it hold?
The feeder holds 13.5 fl. oz of wet or dry food and the lid seals with a neoprene lip to help keep food fresh.
Will it stop other pets stealing food?
Yes, it only opens for registered pet microchips or RFID collar tags, which prevents most pets from accessing each others' meals.
Editor's Take
The SureFeed Microchip Pet Feeder Connect is ideal for multi-pet homes and prescription diets, offering accurate weighing and microchip-restricted access; it is best when paired with the separately sold hub for full app tracking.

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