Too Faced Born This Way Super Coverage Multi-Use (Style 91HM)

In this review of the Too Faced Born This Way Super Coverage Multi-Use Concealer, the bottom line is simple: it is best for people who need strong, buildable coverage that still looks natural. The concealer's standout feature is its ability to disguise dark circles and blemishes while remaining lightweight and comfortable for long wear. Reviewers repeatedly mention a natural finish and good color match, and many find it blends easily over fine lines without caking. For anyone prioritizing coverage with a skin-like finish, this product delivers most of what it promises.

Key Features

• Full coverage: Provides strong, buildable coverage that effectively hides dark circles and blemishes for a more even complexion.
• Non-comedogenic formula: Designed to avoid clogging pores, making it suitable for those wary of breakouts.
• Hydrating ingredients: Contains hyaluronic acid and coconut water to help maintain moisture and a comfortable feel on the skin.
• Long lasting: Formulated to hold coverage throughout the day with many users noting reduced creasing and lasting wear.
• Natural finish: Blends into skin for a natural look rather than a heavy, cakey effect when applied correctly.

Who It's For

This concealer is ideal for people seeking a high-coverage product that still reads as skin, particularly anyone covering dark circles, discoloration, or blemishes. It suits those who prefer buildable formulas that can be layered without looking heavy and who appreciate added skin benefits from ingredients like hyaluronic acid and coconut water.

Those with extremely oily skin or who need a matte, powder-like finish all day may want to test a sample first, since a small number of users reported some creasing under certain conditions. If a completely matte, oil-absorbing concealer is required, there are other options that target oil control more aggressively.

Pros & Cons

Pros

• High, buildable coverage that effectively conceals dark circles and blemishes.
• Feels hydrating on skin thanks to hyaluronic acid and coconut water.
• Natural, non-cakey finish that blends well and matches skin tone for many users.

Cons

• Some users report occasional creasing, so setting with powder may be necessary for certain skin types.

Specifications

Product name	Born This Way Super Coverage Multi-Use Concealer
Coverage	Full, buildable coverage
Finish	Natural
Key ingredients	Hyaluronic acid, coconut water, alpine rose
Formulation highlights	Non-comedogenic, oil free, long lasting
Primary use	Conceal dark circles, blemishes, discoloration

Our Verdict

The Too Faced Born This Way Super Coverage Multi-Use Concealer is a strong choice for those who want effective, long-wearing coverage that still looks like skin. Its hydrating formula and blendability make it good value for anyone covering discoloration or fine lines, though users with very oily lids should consider setting it to prevent creasing. Overall it combines coverage, comfort, and a natural finish in a reliable way.

Frequently Asked Questions

Will this concealer settle into fine lines?
It is formulated to remain comfortable over fine lines and many users report it does not cake, though some creasing can occur on certain skin types so light setting may help.

Is it suitable for acne-prone skin?
The formula is non-comedogenic and oil free, which helps reduce the chance of pore-clogging for acne-prone users.

Does it feel hydrating?
Yes; ingredients like hyaluronic acid and coconut water contribute to a hydrating, comfortable wear.